Privacy Policy

At Red Heart Yarn, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website. Red Heart Yarn operates as an official brand site and participates in the Amazon Associates Program, earning commissions on qualifying purchases made through our affiliate links.

What Red Heart Yarn Collects When You Browse Our Yarn Site

Red Heart Yarn collects information in the following ways:

Information You Provide Directly: When you submit a contact form or subscribe to communications from Red Heart Yarn, we collect your name and email address.

Information Collected Automatically: When you visit Red Heart Yarn, we automatically collect technical information including your device type, browser type, operating system, IP address, approximate geographic location, pages you visit, time spent on our site, and the referral source that brought you here. This information is collected through cookies and analytics tools.

Information from Third Parties: Red Heart Yarn receives affiliate tracking data from the Amazon Associates Program to attribute qualifying purchases to our affiliate links. We also receive aggregated analytics data from Google Analytics to understand site traffic patterns and user behavior.

How Red Heart Yarn Uses Your Yarn Browsing Information

Red Heart Yarn uses the information we collect to:

• Operate, maintain, and improve our website
• Respond to your inquiries submitted through our contact form
• Send you communications you’ve opted into, including updates about Red Heart Yarn products and content
• Analyze site traffic, user behavior, and engagement patterns to improve our yarn product coverage
• Track affiliate referrals through the Amazon Associates Program
• Comply with legal obligations and enforce our terms
• Maintain security and prevent fraud

Cookies and Tracking on the Red Heart Yarn Website

Red Heart Yarn uses cookies and similar tracking technologies to provide and improve our website. Here’s what we use:

Essential Cookies: These are required for basic site functionality and cannot be disabled.

Analytics Cookies: Red Heart Yarn uses Google Analytics to track how visitors use our site, including pages visited, session duration, and traffic sources. This data is aggregated and anonymized.

Advertising Cookies: As a participant in the Amazon Associates Program, Red Heart Yarn uses Amazon’s cookies to track affiliate referrals and attribute qualifying purchases to our links.

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect your experience on the Red Heart Yarn website and limit certain functionality.

How Red Heart Yarn Shares Your Information

Red Heart Yarn may share your information in the following circumstances:

• Service Providers: We share information with service providers who help us operate the Red Heart Yarn website, including hosting providers and analytics services.
• Amazon Associates Program: As a participant in the Amazon Associates Program, Red Heart Yarn shares affiliate tracking data with Amazon.com to process commission payments on qualifying purchases.
• Legal Requirements: We may disclose information to law enforcement, government authorities, or other third parties when required by law, court order, or legal process.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

Red Heart Yarn does not sell your personal information to third parties.

How Red Heart Yarn Protects Your Data

Red Heart Yarn implements reasonable technical and organizational security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL encryption for data transmission and secure hosting infrastructure.

However, no method of transmission over the internet or electronic storage is 100% secure. While Red Heart Yarn strives to protect your information using commercially reasonable means, we cannot guarantee absolute security.

Your Privacy Rights When You Visit Red Heart Yarn

Red Heart Yarn respects your privacy rights. Depending on your location, you may have the following rights:

Rights Available to All Users:

• Access the personal information Red Heart Yarn holds about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications from Red Heart Yarn
• Request restriction of how we process your information

GDPR Rights (EU/EEA Residents):

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure (“right to be forgotten”)
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time
• Right to lodge a complaint with your local supervisory authority

CCPA/CPRA Rights (California Residents):

• Know what personal information Red Heart Yarn collects and how it’s used
• Know whether your personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of your personal information
• Request deletion of your personal information
• Request correction of inaccurate personal information
• Limit use of your sensitive personal information
• Non-discrimination for exercising your privacy rights

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA) Rights:

Residents of Virginia, Colorado, Connecticut, and Utah have rights substantially similar to CCPA rights, including rights to access, correction, deletion, data portability, and opt-out of targeted advertising, subject to state-specific provisions.

How to Exercise Your Rights: To exercise any of these privacy rights, submit a request by email to the address listed in the Contact section below, or use the contact form on the Red Heart Yarn website. We will respond to your request within 30–45 days. Red Heart Yarn may need to verify your identity before processing certain requests to protect your privacy and security.

Red Heart Yarn’s Commitment to Children’s Privacy

The Red Heart Yarn website is not directed to children under the age of 13, and Red Heart Yarn does not knowingly collect personal information from anyone under 13. If you are a parent or guardian and believe your child has provided Red Heart Yarn with personal information, please contact us immediately using the information below. We will promptly delete any such information in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on the Red Heart Yarn Site

The Red Heart Yarn website contains links to Amazon.com and other third-party websites. Red Heart Yarn is not responsible for the privacy practices, content, or data collection policies of those external sites. We encourage you to review the privacy policies of any third-party website you visit after leaving the Red Heart Yarn site.

How Red Heart Yarn Handles International Data Transfers

Red Heart Yarn operates in the United States. If you access our website from outside the United States, your information may be transferred to, stored, and processed in the US. Red Heart Yarn takes steps to ensure adequate protections are in place for such transfers, in compliance with applicable data protection laws including GDPR.

How Long Red Heart Yarn Keeps Your Data

Red Heart Yarn retains personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions are typically retained for up to 12 months. Analytics data collected through Google Analytics is governed by Google’s data retention policies, which you can review on their website.

Email Communications from Red Heart Yarn

If you subscribe to communications from Red Heart Yarn, you will receive periodic emails about yarn products, patterns, guides, and site updates. You may unsubscribe at any time by clicking the unsubscribe link included in every email or by contacting Red Heart Yarn directly using the information below.

Red Heart Yarn’s Do Not Track Policy

Some web browsers transmit “Do Not Track” signals to websites. At this time, Red Heart Yarn does not respond to Do Not Track signals. We continue to collect information as described in this Privacy Policy regardless of your browser’s Do Not Track setting.

Changes to Red Heart Yarn’s Privacy Policy

Red Heart Yarn may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will indicate the effective date of the latest revision at the top of this page. Material changes will be communicated with reasonable notice through our website or by email if you have subscribed to communications from Red Heart Yarn. Your continued use of the Red Heart Yarn website after changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically.

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about the personal information Red Heart Yarn has shared with third parties for their direct marketing purposes during the prior calendar year. To make such a request, please contact Red Heart Yarn at the address provided below.

Consent to Red Heart Yarn’s Privacy Practices

By using the Red Heart Yarn website, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with these practices, please do not use our site.

Contact Red Heart Yarn About Your Privacy

To exercise your privacy rights, ask questions about this Privacy Policy, or contact Red Heart Yarn regarding your personal information, please reach out to us: